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Chemical Damage

Colouring, bleaching, relaxing, and perming weaken internal bonds, leading to breakage and long-term damage.

Physical Damage

Daily brushing and heat styling wear down the hair’s protective layer, reducing strength and elasticity.

Environmental Damage

UV, humidity, hard water, and pollution strip moisture, weaken bonds, and leave hair dry and dull over time.

What exactly is hair texture?

Hair texture stems from follicle shape, genetics, and protein interactions — influencing moisture retention, strength, and damage susceptibility. It's key to how hair absorbs care and maintains health.

Texture determines:

- How your hair behaves
- How it absorbs and retains moisture
- Its strength, flexibility, and vulnerability to damage
- The kind of care it needs to stay healthy and vibrant

Your texture tells the story of:

Your roots—culturally and biologically

How your hair has been treated over time

Your rituals, your weather, your habits